As the days grow longer and the sun shines brighter, savvy real estate agents will take every opportunity to attract potential buyers and sellers, from vibrant social media messaging to hosting open houses that shine.

Here are seven sure ways to refresh your summer marketing:

1. Blog posts and newsletters – This is the perfect time to share market updates, outdoor living ideas and summer maintenance tips. Showcase featured properties with tips on why summertime is a good time to buy or sell.
2. Create colorful flyers or postcards – Send them to your mailing list and distribute them in high traffic public areas.
3. Social media – Brighten up your social media campaigns with vibrant, summer-themed visuals and hashtags like #summerHome. #SummerSelling and #DreamHome.
4. Host summer events – Host a client appreciation event such as a picnic or pool party. Set up a booth to engage with potential clients at community events like summer festivals or farmer’s markets.
5. Sponsor a team – Summer is sports season, and sponsoring a children’s team brings opportunities for custom signage, newspaper stories, and interfacing with potential clients.
6. Amp up your open houses – Organize summer-themed open houses with refreshments like lemonade, ice cream or BBQ to showcase poolside or other outdoor living areas or proximity to lakes, beaches, or hiking trails.
7. Partner up – Collaborate with local stores and restaurants for cross-promotions such as discount coupons for new homeowners or DIY workshops for your clients. 

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